E-Commerce

We are a one stop shop for all ecommerce related requirements. We have dedicated teams for each step of the process – Design -› Build -› Promote

DESIGN:

Our design team has creative experts who engage with clients to bring ideas and concepts to reality. We use proven methods that drive conversions (ratio of buyers to site visitors).

• Themes and layouts are designed keeping in mind your target clientele and positioning.
• Due consideration is given to customer behavior and key metrics like “Clicks to Purchase” while designing the Site structure and Navigation.

BUILD:

We are experts in business and payment enabled website development and have a proven track record with successful implementations across the globe.

Shopping cart can suggest up sell and cross sell products to complement a customers current selection or view helping you cash in on the impulse buying on the Internet.

Quantity discounts/ loyalty programs reward repeat customer and bulk purchases. The program allows to keep track of individual customers purchase patterns and reward loyalty and volume purchase by giving percentage discounts or provide promotional codes to selected customers.

Inventory Tracking can be linked in with the physical inventory so that you don't land up booking orders for out of stock products and defaulting on delivery.

Proper choice of a secure and reliable payment gateway is another vital element which will contribute to your success or failure as an online business. We link your online shopping cart to the payment process and setup Secure Server (SSL).

Once the online store is setup you will want to periodically update your products or any information regarding a particular product (or you might want to keep updating some specific parts of your site e.g. news & events). We can provide you with our Content Management Software. This allows the manager of your site to update the products, images and prices of the products / services.

PROMOTE:

We have delivered multifold increase in sales for our customers through internet promotion. We undertake both on pag and off page projects to promote your site.

Search Engines cannot read the site the way we can. It is important that the site is built to be “Search engine friendly”. We conduct a detailed competitive analysis to arrive at the most effective keywords for your site. These keywords are used to update the site content and meta tags (content visible to search engines).

“Pay per click” or PPC as it is commonly known is a popular method for generating relevant traffic immediately. We optimize use of adwords to get the most bang for buck from the PPC ads. These result in significant savings on “cost per sale” and substantial increase in revenue for the same money being spent on such campaigns.

If you follow up all your clients with regular email offers, you may want to consider our email campaign service that can be integrated with your shopping cart. This software maintains the contact list of your customers and can be sorted on the basis of various criteria. You can create emails campaigns and email them to your customers.

Links to your site are an important method to popularize your site on the web. Depending on your product/service we undertake link building campaigns. Example, if you sell accommodation in Hawaii, then your site will be submitted to relevant travel and holiday directories. We would also approach sites that provide related services like car rentals in Hawaii to get them to have our link on their site. Search engines give significant weight to relevancy and richness of site content. We have an in-house team of creative writers in addition to a network of independent writers specializing in different subjects. We submit articles as well as post blogs to add valuable content and in the process improve traffic and site’s popularity. We also write and post press releases that announce your product/service or an event.