Challange
Perfume Worldwide, Inc., the USA's leading provider of perfumes, colognes and related products to retail giants such as Macy's, Nordstrom, Walmart, COSTCO, Neiman Marcus, and many other retail outlets, engaged RDPL to create multiple brands and a complete internet e-commerce solution and features for over 6,000 items, that would create awareness and loyal new consumer customers. The strategy is to create more profitable sales, to complement their existing traditional non-internet based business, and expand into and sell other complimentary future products.
Solution
RDPL conducted extensive research to determine the best positioning, strategies, and features for multiple (5) internet e-commerce brands, targeting the most profitable demographic segments. RDPL then developed a detailed strategies and multiple features incorporating computer technologies, database, systems interface, and offline customer service, shipping and fulfillment capabilities. Additionally we created multiple internet marketing and affiliate programs allowing the company to create rapid awareness in the new market places, and to expand new online sales to consumers direct. RDPL advised and implemented all creative and systems interfaces to banks, processors, warehouses, accounting and customer service, plus detailed reporting and control mechanisms.
Benefit
Perfume Worldwide is now positioned for growth to be a leader in the converging internet, and retail beauty product markets, allowing multiple new market opportunities, cost savings, and new revenue sources. RDPL remains a long-term strategic e-commerce brand manager for the perfume and beauty product retailer, and has helped the company expand products and offerings in multiple markets.